If you’re seeking help with creating intuitive navigation structures and clear product content in 2025, I’m not the right person for you.
I’m not a good fit if you’re looking for information architecture support to finish the year off strong by learning how to:
- Guide visitors seamlessly through your product, using clear language, intuitive navigation menus, search features, and CTAs
- Make data-driven decisions on where to put content and what to keep, remove, or update
- Align structure and maintain consistent terminology across pages
I’m not a good fit because Little Language Models is booked until February 2026 🎉
If you’re ready to help your users easily find what they need in your platform in 2026, I’d love to chat.
What to expect – Product Content Audit Consultant
I charge a flat fee, so I’m not incentivized to run endless workshops, create long reports, and produce deliverables that won’t move the needle for you. Rather, the Little Language Models process is focused on key actions, user needs, and business goals:
- Identifying content patterns that appear frequently in the app
- Evaluating them based on clarity, consistency, writing style, and content hierarchy parameters
- Sharing Before and After product content examples and guidelines for creating findable, understandable, timely content
- Creating an action plan, prioritizing improvements by impact and effort (based on audit findings, interviews, and usage data)
IKEA example – Product Content Audit Consultant
Does IKEA allow returns without a receipt?
Many buyers seek that info in the app after ordering a product in the wrong size or measuring inaccurately.
The “Improvements” section of IKEA’s product content audit would include:
Improving the screen’s scanability.
The current screen has two paragraphs; redesign for skimmers. Since the answer to “Does IKEA allow returns without a receipt?” is “Yes,” lead with that. Then focus on the how.
The revised screen can say something like this.
Yes, you can return items without a receipt if:
- the purchase was made by card or digital payment
- you used your IKEA family member number
To look up a receipt, we’ll need the:
- Physical card
- Store location
- Date of purchase
- Transaction amount
- Last 4 digits of the card
The “What’s going well” section of IKEA’s product content audit would include…
IKEA’s product content:
- Is user-centric since it addresses a common user challenge: misplacing a receipt before recognizing the need to return an item
- Is tailored to the user’s perspective and reflects the natural language they would use in their searches, “Can I make a return…?” vs “Here is the process for IKEA customers to return an item”
- Follows IKEA’s brand identity copy guidelines related to clarity, accessibility, and tone (starting at page 43). For example, “Can’t find your receipt? We may be able to help!” is conversational in nature, helpful, and clear
- Clearly outlines prerequisites and next steps (“If the receipt is found, you’ll be refunded to the original form of payment…”), ensuring a smooth experience
- Eliminates the need to perform a new search by including related questions
- Doesn’t enforce a single method when there are multiple ways to perform a task (finding receipts through the IKEA Family account)
- Aids users by using clear hyperlink text (IKEA Family account vs Click here) and including the link directly in the help center article, reducing steps
- ⭐ Gets bonus points ⭐ by guiding users on how to locate the last 4 digits of the card used for online payments, which is surprisingly a different process than looking at the numbers on the physical card
Further product content reading
- Is consistency in product content that important?
- Did content inconsistencies ruin Star Wars for you?
- Are your users paying the price for your Shiny New Feature syndrome?
Ready to help your users easily find what they need in your app with the help of a Product Content Audit Consultant?
Content inconsistencies such as length, tone, terminology, groupings, hierarchy, industry standards, and appearance can harm user experience and increase drop-off.
It’s common for people who aren’t content professionals to evaluate product content based on one or two of the elements mentioned above. Conducting a product content audit offers a comprehensive view beyond isolated elements like length, as seen in the IKEA example.
If you’re ready to help your users easily find what they need in your app in 2026, I’d love to chat.
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