Reduce friction and improve customer satisfaction, one data-driven content decision at a time
Many websites nowadays feel like puzzles. I want to change that.
Marie Kondo, but for websites 🗃️
Hi! I’m Delfina Hoxha, the founder of Little Language Models. Through clear language and data-driven content organization (a practice known as information architecture), I’ve supported multiple clients like Sony and Microsoft in increasing conversion rates, reducing customer service costs, reducing learning curves for new users, and increasing Customer Satisfaction Scores.
I’ve successfully led the information architecture redesign of 30+ enterprise websites, which has given me the confidence and expertise to manage thousands of URLs, hundreds of acronyms, tens of content types, tertiary navigation levels, the coordination of multiple stakeholders, all while fueled by endless cups of iced coffee.
Work with Little Language Models
Can you find the word “world” in this photo? What about the word “UX” or “cat”?
It might take you a while to find them considering some words are upside down and some are in French.
How do you structure information so it’s easier to find? I’ve dedicated my career to answering this question and I’d love to help you solve your findability challenges.
Weekly articles
Every Tuesday, I share stories and actionable tips on how to spot, fix, and prevent information architecture issues, so you can improve customer satisfaction and join my mission to rid the world of frustrating websites.
Transform your website: From puzzling to powerful
Get a detailed description of my services and discover how a successful information architecture redesign can boost conversions, improve user retention, and cut customer service costs.
What people are saying
XFN collaboration
“She proactively bridges all of the disciplines together in discovery to make sure that we discover, translate, and recommend the best solutions to solve a plethora of different client challenges – from both a UX, content strategy, and engineering perspective.”
Simplicity
“Delfina is very knowledgeable about how to bring clients along and recommends the right type of strategic direction for the content strategy. She helps keep it simple and is not afraid to dig in with them and give direction if they have hurdles.”
Ship it mindset
“Delfina always takes a proactive approach to her work and wastes no time jumping in and getting things done. She has thoroughly impressed me with the volume of work she does in a short amount of time which is well thought out and presented in a clear and concise manner.”
“The beauty of a frittata is that it can be made from any ingredient in your refrigerator.” – Morning Glory (2010)
Latest articles
- Propaganda I won’t be falling for (design version)
Some practices I reject in the design field—mega menus, UX/UI design, hating spreadsheets, lorem ipsum, content addition, and hourly rates—and why. - Experiences, concerns, use cases: Can AI organize website content?
ChatGPT and website content management: a mediocre love story or an exceptional one? - Winning stakeholder support for deleting content in bulk when data fails
If you’re new to content audits and a stakeholder in one, this article clarifies goals and decisions. If you’re a content strategist, this is my approach to persuading stakeholders to delete content.
Little Language Models
Information architecture and content design consulting agency based in Vienna, serving clients around the world