About

Little Language Models is an information architecture consultancy in Vienna helping companies with thousands of users create intuitive navigation structures and clear product content.

Every day, we depend on the digital interfaces of countless products and services, yet many of them remain frustrating and difficult to navigate. The mission: reduce friction and frustration for people navigating the web.

Little Language Models is transforming platforms, puzzling → powerful, through information architecture consulting (Product audits, IA redesigns, Roadmapping, Team training, Content tests), speaking at local events, and a free weekly information architecture newsletter. Join folks from Capital One, Intuit, and Shopify by subscribing.

About information architecture

Good information architecture = good UX = tangible business benefits. But am I biased? Since I sell information architecture services, there’s some obvious inherent bias in the importance I place on this type of work.

I don’t say that information architecture work is important because it’s what I do. I do information architecture work because it’s important. The significance of this work impacted my perspective, not the other way around. Earlier this year (2025), after leaving my full-time lead content designer role, I chose to create Little Language Models, one of the few information architecture consultancies in the world, because I saw firsthand the key role content architecture plays in creating tangible improvements for users and businesses.

About the name Little Language Models

ChatGPT, Claude, and other AI chatbots are based on Large Language Models (LLMs). LLMs are machine learning models designed to understand and generate human language by analyzing extensive text datasets.

The name of the business playfully contrasts with AI’s large language models, emphasizing a minimalist approach to information architecture that prioritizes key user tasks and business effectiveness.

Little Language Models challenges the “bigger is better” mindset. ​In a study of 1585 people​, University of Virginia researchers found that our brains prefer addition over subtraction, often completely ignoring the option of removing instead of adding. Our instinct to add rather than remove presents missed opportunities for improvement. I do things differently around here. The business is founded on the principle that when it comes to content, service offerings, and client relationships, less is more.

Hear from Little Language Models clients