I’m Delfina Hoxha, the founder of Little Language Models, an information architecture consultancy in Vienna helping companies with thousands of users create intuitive navigation structures and clear product content.
When you visit a new place, you look at maps. Digital or paper maps provide directions that are easy to follow, ensuring you don’t get lost and eaten by a bear, or worse, end up in an Irish pub.
The same is true for digital platforms, but their maps and navigation are more subtle.
Information architecture is the behind-the-scenes work that can make websites and apps feel smooth and simple.
Or confusing and frustrating.
I work with companies that have thousands of users, and here’s what product managers, design directors, and CMOs keep telling me.
- Users have a hard time finding information on your platform
- + Your colleagues have to answer the same questions over and over
- + Converting more visitors into trials—and into paid customers—requires significant sales involvement
- + You’re dealing with large amounts of information, but you’re not sure how to structure it
- + The team publishes and updates content frequently, yet users can’t seem to find what they need
- + The involvement of multiple teams and the use of various software have led to inconsistencies in terminology, writing style, and content structures
= a sense of disconnection which negatively influences users’ perceptions of the company, affecting sales, satisfaction, and retention
Enter: The Little Language Models process, a simple but effective digital organizing system focused on key actions, user needs, and business goals
I charge a flat fee, so I’m not incentivized to run endless workshops, create long reports, and produce deliverables that won’t move the needle for you.
You will learn to create intuitive navigation structures and clear product content that helps users find exactly what they’re looking for without getting lost, or worse, ending up asking customer service reps a question they’ve already answered a gazillion times—something THAT IS RIGHT THERE ON THE WEBSITE!!!*
- Guide visitors seamlessly through your product, using clear language, intuitive navigation menus, search features, and CTAs
- Make data-driven decisions on where to put content and what to keep, remove, or update
- Align structure and maintain consistent terminology across pages
- Don’t let people get eaten by bears 🐻
*Spoiler alert: it’s not the users’ or the CS team’s fault.
“This was a messy project, and we appreciated Delfina taking on all aspects of its messiness.”
“What was so valuable with the service was how Delfina was able to put into words how the problems impact our users. We would definitely purchase these services again!”
Senior Product Manager at F100 company
The Little Language Models information architecture process is a 9-step proven model of research, auditing, and mapping out new content structures based on key goals.
Information structure directly impacts business goals
A multinational corporation consolidated content from 47 different business units, creating a unified knowledge base that eliminated redundant documentation and saved over $2.3 million in annual content management costs.
After restructuring 10,000+ educational resources, a global learning platform increased course completion rates by 54% by creating intuitive content pathways that matched learner intent and knowledge progression.
A healthcare provider transformed their patient portal from a confusing maze to an intuitive resource, increasing online appointment bookings by 62% after reimagining their digital navigation.
A healthtech company used strategic content mapping to identify 3 critical user journey gaps. They pivoted their product roadmap, potentially avoiding a $2.4 million misguided engineering effort.
based on estimates
This client received directional clarity
“I believe all of this work is helping things “click” among the leadership team, and it’s trickling down through the organization. We have a clearer vision about where we’re headed and how we’re going to get there. I really needed your content strategy counsel to give us direction and get us moving.”
This client was better informed about their most pressing questions
“You were a joy to work with. I found your deliverables impactful, your research incredibly valuable, and our interactions pleasant. You are a professional and it shows. Thank you so much!”
This client felt aligned, heard, supported, and part of something bigger
“I liked being led through a proven model. All of us are interested in getting things right and saying things properly. When we do this, we feel aligned, heard, supported, and part of something bigger than ourselves. We learn from one another, and come together as a team. This really only happens when we submit to a process and allow an expert to lead us.”
Ready to help your users easily find what they need online?
If you’re just getting started, check out the free resources below and get actionable tips on how to organize and simplify your platform.
Articles
Learn how to spot, fix, and prevent information architecture issues to reduce friction and improve customer experience.
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If you answered “Absolutely!” to my first question, I’d love to interview you for my newsletter. I share weekly information architecture tips, and readers include folks from Capital One, Intuit, and Shopify. Please email me or connect on LinkedIn to discuss further.
Little Language Models
Information architecture consultancy in Vienna