Can your users easily find what they need?
When you visit a new place, you look at maps. Digital or paper maps provide directions that are easy to follow, ensuring you don’t get lost and eaten by a bear.
The same is true for digital platforms, but their maps and navigation are more subtle.
Information architecture (IA) is the behind-the-scenes work that can make websites and apps feel smooth and simple.
Or confusing and frustrating.
Transform your platform,
puzzling → powerful
- Guide visitors seamlessly through your product, using clear language, intuitive navigation menus, search features, and CTAs
- Make data-driven decisions on where to put content and what to keep, remove, or update
- Align structure and maintain consistent terminology across pages
- Don’t let people get eaten by bears 🐻
I’m Delfina Hoxha, the founder of Little Language Models.
I’ve helped 30+ clients fix their IA, and I’d love to guide you in creating intuitive navigation structures and clear product content that helps users find exactly what they’re looking for without getting lost, or worse, ending up asking customer service reps a question they’ve already answered a gazillion times—something THAT IS RIGHT THERE ON THE WEBSITE!!!*
*Spoiler alert: it’s not the users’ or the CS team’s fault.
Hear from Little Language Models clients
Information structure directly impacts business goals:
- boosts user engagement by increasing feature clarity and task completion
- increases conversion rates by transforming confusing mazes into intuitive resources
- reduces churn by streamlining information flow and optimizing CTAs
- reduces annual content management costs by reducing redundant information and using structured content modeling
- reduces support tickets by using labels and groupings that match user language exactly
But Little Language Models clients also describe some intangible benefits to working with an information architecture consultant.
This client felt aligned, heard, supported, and part of something bigger
“I liked being led through a proven model. All of us are interested in getting things right and saying things properly. When we do this, we feel aligned, heard, supported, and part of something bigger than ourselves. We learn from one another, and come together as a team. This really only happens when we submit to a process and allow an expert to lead us.”
This client was better informed about their most pressing questions
“You were a joy to work with. I found your deliverables impactful, your research incredibly valuable, and our interactions pleasant. You are a professional and it shows. Thank you so much!”
This Senior PM at a F100 company appreciated the unpacking of the messiness
“This was a messy project, and we appreciated Delfina taking on all aspects of its messiness.
What was so valuable with the service was how Delfina was able to put into words how the problems impact our users. We would definitely purchase these services again!”
The Little Language Models process
I charge a flat fee, so I’m not incentivized to run endless workshops, create long reports, and produce deliverables that won’t move the needle for you.
The Little Language Models information architecture process is a proven model of research, auditing, and mapping out new content structures based on key goals.
1. Audit the current platform structure and content organization to identify gaps, redundancies, and opportunities for improvement
2. Interview users and stakeholders to gain an understanding of platform needs, goals, and pain points
3. Review analytics of heatmaps, screen recordings, visits, and search behavior to identify the top user frustrations and validate key user tasks
4. Restructure your site with logical categories users understand by rewriting navigation labels, matching content groupings to users’ mental models, and streamlining information pathways to improve discoverability
5. Design user journeys for 3-4 key pages, shared in a low-fidelity content wireframe format, so the focus is on information hierarchy and clarity, not color
6. Define an action plan, organized by impact and effort, so you know where to focus next
7. Develop a content testing plan to validate the strategy and refine designs based on test results for groupings and navigation labels
8. Compile all information into a report for easy access to decisions and recommendations
Ready to help your users easily find what they need online?
If you’re just getting started, check out the free resources below and get actionable tips on how to organize your platform.
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Little Language Models
Information architecture consultancy in Vienna