Language-shaped problems are everywhere ✦
They destroy retention, inflate support costs, and waste your team’s time.
I’ve helped 30+ companies fix them.
Now I’m on a mission to help thousands.
Let’s see if yours is next.
These are language-shaped problems
Users can’t find what they need, so they leave or convert at lower rates.
Your navigation grew from 8 to 23 items in 6 months without corresponding content updates or clearer groupings. Users couldn’t find new resources because the structure hadn’t evolved to guide them. People assumed features or information didn’t exist when really they were just buried. Your support team got slammed with questions. Customers started leaving.
You’re shipping content faster than you’re organizing it.
You’ve invested in a rebrand, and the complexity of executing a cohesive multi-site content strategy during this transition feels overwhelming.
After multiple acquisitions last year, you finally got the green light from leadership for a website transformation project to merge all digital entities into a single, consistent experience. You picked a top brand identity firm for your rebrand, and you’re excited for the new look, but worried about making content architecture decisions across 30 websites.
There’s no clear ownership for each site, different audiences, reputational risks, and a deadline breathing down your neck.
Content management takes way too long, costs more than it should, and the team’s satisfaction suffers because they’re spending time fighting the system instead of publishing great content.
The CMS is inefficient, forcing editors to manually tag content and enforcing sorting types that hinder the implementation of more effective grouping strategies that could be scaled alongside your expanding content library. Content gets lost in the shuffle, review status is unclear, and sourcing information is a headache. Copywriters, sales, designers, marketers, and developers keep bouncing requests back and forth.
Your team and content have to adapt to the content management system, not the other way around.
What I believe
─────
Language-shaped problems are widespread and painful, but solvable.
I’d estimate that for every web page or app screen, there are 10+ ways to structure information on that screen. But “how do we structure information for maximum findability” isn’t a common refrain (yet!) in most meeting rooms.
Despite having GitHub performance monitoring, SEO dashboards, security protocols, and visually stunning design elements, most companies lack a framework to audit content architecture performance and how users look for information within their product.
Yet, language-shaped problems directly impact revenue, efficiency, and customer satisfaction.
- Users can’t find what they need, so they leave or convert at lower rates
- Support teams are consumed by repetitive questions that should be self-service
- Your team can’t agree on where content should live
- Inconsistent terminology confuses users and damages brand perception
They’re not abstract UX problems, but measurable and tied to business outcomes: task completion time, support ticket volume, sales cycles, retention, CSATs.
Testimonials
The Little Language Models process is an established framework for research, auditing, and developing new content structures aligned with key goals.
I’ve helped 30+ companies understand and fix their information architecture problems, and achieve fantastic results in the process.
Senior VP of Growth
“I liked being led through a proven model. All of us are interested in getting things right and saying things properly. When we do this, we feel aligned, heard, supported, and part of something bigger than ourselves. We learn from one another, and come together as a team. This really only happens when we submit to a process and allow an expert to lead us.”
Daniel Slowacek
Experience Design Lead
“The tone of voice exercise was very effective at showing current inconsistencies and aligning a group of people as well as educating them. Your level of organization, communication, and preparations were brilliant.”
Senior PM at a F100 company
“This was a messy project, and we appreciated Delfina taking on all aspects of its messiness.
What was so valuable with the service was how Delfina was able to put into words how the problems impact our users. We would definitely purchase these services again!”
How I help
─────
Pathways to your goals
Product content audits
Evaluate content clarity, consistency, and hierarchy.
- Interview stakeholders
- Identify content patterns that appear frequently in the app
- Audit the current app structure and content organization
- Analyze voice, writing style, and content hierarchy parameters
- Compile all information into a report for easy access to decisions and recommendations
Timeline: 4 weeks
Investment: $3,000
Information architecture redesigns
Improve content discoverability and user satisfaction.
- Interview users and stakeholders
- Review analytics of heatmaps, screen recordings, visits, and search behavior to identify the top user frustrations and validate key user tasks
- Restructure your site with logical categories users understand by rewriting navigation labels, matching content groupings to users’ mental models, and streamlining information pathways to improve discoverability
- Design user journeys for 3-4 key pages, shared in a low-fidelity content wireframe format, so the focus is on information hierarchy and clarity, not color
- Define an action plan, organized by impact and effort, so you know where to focus next
- Develop a content testing plan to validate the strategy and refine designs based on test results for groupings and navigation labels
- Compile all information into a report for easy access to decisions and recommendations
Timeline: 4-12 weeks
Investment: Starting from $7,000
Tailored information ecosystems
Take your content to the next level, while I help you define where that is and
support you in getting there.
- Roadmapping
- Team training
- Content style guides
- Taxonomy design
- Content design testing infrastructure setup
I offer extended information architecture consulting engagements (lasting over 3 months), and I’d be happy to discuss pricing following our initial conversations.
Free weekly newsletter
Get tips on identifying, addressing, and preventing language-shaped problems.
Join designers, writers, and PMs from Capital One, Intuit, and Shopify by subscribing.
Frequently Asked Questions?
What does an information architecture consultant do?
We increase user engagement by increasing feature clarity and task completion, increase conversion rates by transforming confusing mazes into intuitive resources, reduce annual content management costs by reducing redundant information and using structured content modeling, and reduce support tickets by using labels and groupings that match user language.
What type of companies do you work with?
Our main stakeholder is usually a product manager, design director, or CMO. The companies we work with usually have a product, such as an enterprise website, a SaaS platform, or a mobile app, used by thousands to millions of users.
We work remotely. For EU-based clients, we prefer to meet in person for critical checkpoints such as kick-offs or final design walkthroughs.
We don’t work with the cryptocurrency, military, tobacco, meat, or gaming industries.
How do you assess risks and opportunities?
We analyze your content’s tone, clarity, and structure to identify vulnerabilities and prioritize them based on impact and effort, so you have a clear action plan. To define relevant areas, we review analytics tools and conduct interviews with stakeholders and users.
How do you help with increasing conversion?
A sense of disconnection in product content can negatively influence users’ perceptions of the company, affecting sales, satisfaction, and retention. We help by rewriting navigation labels, matching content groupings to users’ mental models, and streamlining information pathways to improve discoverability. The platform can then guide visitors seamlessly through your product, using clear language, intuitive navigation menus, search features, and CTAs.
What does Little Language Models mean?
The name of the business playfully contrasts with AI’s Large Language Models, emphasizing a minimalist, impact-driven approach to business and information architecture… Keep reading