The information architecture framework that helps merging companies overcome decision paralysis and launch multi-site rebrands on time and within budget

After multiple acquisitions last year, you finally got the green light from leadership for a website transformation project to merge all digital entities into a single, consistent experience.
You picked a top brand identity firm for your rebrand, and you’re excited for the new look, but worried about making content architecture decisions across 30 websites.
There’s no clear ownership for each site, different audiences, reputational risks, and a deadline breathing down your neck.
Little Language Models
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This framework has been tested across 30+ companies. The result is a smooth integration that protects your brand reputation, supports cross-selling, and creates sales synergy between entities that were once separate.
Senior VP of Growth

“I liked being led through a proven model. All of us are interested in getting things right and saying things properly. When we do this, we feel aligned, heard, supported, and part of something bigger than ourselves. We learn from one another, and come together as a team. This really only happens when we submit to a process and allow an expert to lead us.”

Daniel Slowacek
Experience Design Lead

“The tone of voice exercise was very effective at showing current inconsistencies and aligning a group of people as well as educating them. Your level of organization, communication, and preparations were brilliant.”
Senior PM at a F100 company

“This was a messy project, and we appreciated Delfina taking on all aspects of its messiness.
What was so valuable with the service was how Delfina was able to put into words how the problems impact our users. We would definitely purchase these services again!”
The thinking behind the framework that makes successful multi-site transitions possible

How to improve user understanding, speed up information retrieval, and reduce cognitive load.

“Clear to users” may sound subjective and difficult to quantify, but there are some key methods to identify if a label resonates.

Four examples of Hierarchy, Friction, Tone, and Naming in action.