Website information architecture for M&A
The content integration strategy that helps de-risk your rebrand
Helping merging companies overcome decision paralysis and launch multi-site rebrands on time and within budget
M&A present unique content challenges
Organizations that have recently completed a rebrand often face a set of connected challenges. A new visual identity has been developed through an established brand agency, yet the digital estate remains unaligned. Thirty websites require updating, ownership for each site is unclear, and the project deadline is approaching without consensus on content revisions. As a result, some sites reflect the new brand while others do not, creating inconsistent experiences for customers.
After acquisitions, it’s normal to feel stuck. The more websites and teams involved, the harder it is to make decisions. Little Language Models helps companies going through M&A break that deadlock.
How I help: A simple framework for merged websites
I use an information architecture framework. IA is the work of deciding how content is organized, labeled, and connected, so people can find what they need. My process helps you:
- Decide what goes where: Sort content across all your sites into one clear structure
- Assign ownership: Name who is responsible for each site and each piece of content
- Use the right words: Make sure product names and labels make sense to your customers
- Stay on schedule: Move from decisions to launch without getting stuck.
Results
Tested across over 30 websites, the Little Language Models framework has helped companies:
- Launch rebrands on time and within budget
- Protect their brand reputation
- Make it easier for customers to buy across product lines
- Turn separate companies into one team that can sell together
What clients say
Daniel Slowacek
Experience Design Lead
“The tone of voice exercise was very effective at showing current inconsistencies and aligning a group of people as well as educating them. Your level of organization, communication, and preparations were brilliant.”
Gina Alioto
Senior Product Manager
“This was a messy project, and we appreciated Delfina taking on all aspects of its messiness. What was so valuable with the service was how Delfina was able to put into words how the problems impact our users. We would definitely purchase these services again!”
Shannon Swenson
Senior VP of Growth
“I liked being led through a proven model. All of us are interested in getting things right and saying things properly. When we do this, we feel aligned, heard, supported, and part of something bigger than ourselves. We learn from one another, and come together as a team. This really only happens when we submit to a process and allow an expert to lead us.”
About me
The Marie Kondo of websites
I’m Delfina Hoxha, the founder of Little Language Models and an information architect who helps merging companies bring their websites together. I’ve architected and implemented information structures for universities, non-profits, and global tech brands.
I led the Harvard Law Review website content redesign, earning a Webby Award nomination, and wrote the content that helped the top Food & Drink app in Albania set a new daily active users record.
Mergers often leave a company with dozens of websites, unclear ownership, and mixed messages for customers. My work is to bring order to that content so each site is easy to use, consistent with the new brand, and ready on schedule. My background in psychology taught me how people make sense of information, why they get lost, and what helps them find what they need. I bring that understanding to every project, along with years of experience as a writer, designer, and marketer.
My mission with Little Language Models is to transform puzzling platforms into powerful ones, through consulting engagements, the newsletter, and my e-book, Intuitive Information Architecture. Little Language Models has proudly supported products used by thousands to millions of users for clients like Sony, Journi, and DataRobot.
Ready to derisk your rebrand?
Tell me about your websites, your timeline, and your team. I’ll show you where the risks are and how to close them.