Your current situation
If you’re also a product manager, design director, or CMO at a company with thousands to millions of users, my clients’ starting point may sound familiar:
Users have a hard time finding information on your platform.
You’re dealing with large amounts of information that you’re unsure how to structure.
Your colleagues have to answer the same questions over and over.
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The team publishes and updates content frequently, yet users can’t seem to find what they need.
The lack of guidelines has created inconsistencies in terminology, writing style, and groupings.
The platform isn’t self-service and requires significant sales involvement.
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A sense of disconnection which negatively influences users’ perceptions of the company, affecting sales, satisfaction, and retention
Imagine the following scenario
I’ve helped 30+ clients fix their information architecture and have seen firsthand the key role IA plays in creating tangible improvements for users and businesses.
The platform guides visitors seamlessly through your product, using clear language, intuitive navigation menus, search features, and CTAs.
Users need less time to complete tasks, whether they’re interacting with a website, app, or chatbot.
The interface is intuitive, so the company can spend less time on training and more on strengthening relationships and innovating.
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You have a solid understanding of content metrics and their impact on business goals.
Users encounter consistent navigation structures and terminology across pages.
The team can make data-driven decisions on where to put content and what to keep, remove, or update.
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User retention increases.
Customer service reps keep thanking you every time they pass you in the hall (or the #watercooler channel).
Your Customer Satisfaction Scores go up.
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A platform that’s simple and intuitive to use through findable, clear, relevant, and timely product content
Transform your platform,
puzzling → powerful
Information architecture (IA) is the practice of structuring information.
I’ve led over 30 information architecture redesigns for a range of projects, including enterprise websites, university admission experiences, backend workflows, open-source libraries, and search plugins. I help teams structure information in a way that facilitates easier discovery, whether within a website, CMS, app, or intranet.
Hear from Little Language Models clients
This client felt aligned, heard, supported, and part of something bigger
“I liked being led through a proven model. All of us are interested in getting things right and saying things properly. When we do this, we feel aligned, heard, supported, and part of something bigger than ourselves. We learn from one another, and come together as a team. This really only happens when we submit to a process and allow an expert to lead us.”
This client was better informed about their most pressing questions
“You were a joy to work with. I found your deliverables impactful, your research incredibly valuable, and our interactions pleasant. You are a professional and it shows. Thank you so much!”
This Senior PM at a F100 company appreciated the unpacking of the messiness
“This was a messy project, and we appreciated Delfina taking on all aspects of its messiness.
What was so valuable with the service was how Delfina was able to put into words how the problems impact our users. We would definitely purchase these services again!”
Little Language Models services
I charge a flat fee, so I’m not incentivized to run endless workshops, create long reports, and produce deliverables that won’t move the needle for you. I’m incentivized to understand what a successful project looks like for your company, identify key metrics, and help you achieve your goals as soon as possible.
Product content audit
Identify gaps, redundancies, and opportunities for improvement.
4-8 weeks
- Identify content patterns that appear frequently in the app
- Evaluate content based on clarity, consistency, writing style, and content hierarchy parameters
- Create product content guidelines and share Before-and-After examples
- Define an action plan, organized by impact and effort
Information architecture redesign
Improve content discoverability and user satisfaction.
4-12 weeks
Guide visitors seamlessly through your product, using clear language, intuitive navigation menus, search features, and CTAs.
A secret third thing
Take your content to the next level, while I help you define where that is and support you in getting there.
- Roadmapping
- Team training
- Content style guides
- Knowledge base taxonomy design
- Content design testing infrastructure setup
If you have a particular budget or timeline in mind, I’ll inform you of what I can and can’t accomplish within those limits.
I believe hourly billing causes our financial incentives to be misaligned, so I don’t charge by the hour.
I offer extended information architecture consulting engagements (lasting over 3 months), and I’d be happy to discuss pricing following our initial conversations.
The Little Language Models process
I’ve led 30+ information architecture redesigns for a range of projects, including enterprise websites, dev docs, university admission experiences, backend workflows, open-source libraries, and search plugins.
The Little Language Models information architecture process is a proven model of research, auditing, and mapping out new content structures based on key goals.
1. Audit the current platform structure and content organization to identify gaps, redundancies, and opportunities for improvement
2. Interview users and stakeholders to gain an understanding of platform needs, goals, and pain points
3. Review analytics of heatmaps, screen recordings, visits, and search behavior to identify the top user frustrations and validate key user tasks
4. Restructure your site with logical categories users understand by rewriting navigation labels, matching content groupings to users’ mental models, and streamlining information pathways to improve discoverability
5. Design user journeys for 3-4 key pages, shared in a low-fidelity content wireframe format, so the focus is on information hierarchy and clarity, not color
6. Define an action plan, organized by impact and effort, so you know where to focus next
7. Develop a content testing plan to validate the strategy and refine designs based on test results for groupings and navigation labels
8. Compile all information into a report for easy access to decisions and recommendations
Through IA, I’ve helped clients build content that supports rather than sabotages their product roadmap
Improved content discoverability
Eliminated content redundancy
Reduced cognitive load for users
Improved user satisfaction
Reduced environmental impact
Enhanced operational efficiency
Ready to simplify and standardize your platform’s information structure?
Are you ready to team up to untie all the content knots? Awesome!
This 30-minute intro call is to explore mutual fit (no icebreaker games) and address any immediate questions. If Little Language Models isn’t a good match for your company right now, I’ll let you know and point you to other reliable consultants or agencies. Looking forward to our conversation!
Still have questions? I have answers!
How can I schedule an appointment?
To schedule an appointment, you’ll need to provide some details about your product or service and share some background info (challenges, goals, timeline).
When scheduling the call, you’ll be able to select your communication platform of choice (Zoom or Google Meet).
If you want to include team members besides yourself in the call, you’ll have the option to add them as guests when scheduling in Calendly.
What happens after I schedule time via Calendly?
After scheduling the call, you’ll receive an email confirmation with a link to our upcoming meeting. The event will be added to your calendar.
Please check your spam folder if you haven’t received any emails after scheduling and message me at hi@littlelanguagemodels.com if you’re encountering technical difficulties.
The 30-minute intro call is to explore mutual fit (no icebreaker games) and address any immediate questions. If Little Language Models isn’t a good match for your company right now, I’ll let you know and point you to other reliable consultants or agencies.
How long does an information architecture redesign take?
In an ideal world, a month, but it can take 2 or 6 or more, depending on a few factors like your responsiveness, team availability, amount of content, access authorization, product maturity, number of stakeholders, and leadership buy-in.
What’s the format of information architecture work: diagrams, PowerPoint, Figma, Excel, something else?
These are some of the information architecture activities I do during a project, listed in a roughly chronological order:
- Stakeholder interviews
- Analytics review
- User interviews
- IA and content audit
- Findings summary
- New information architecture (sitemaps, content modeling)
- Content wireframes for key pages
- Content testing plan and findings
- Final report
The table below provides a quick overview of activity formats. For details, see my article: Information architecture activities and formats.
| Information architecture activity | IA activity format |
|---|---|
| Stakeholder interviews | 45-minute guided conversations in a video format. The findings summary includes stakeholder interview insights. |
| Analytics review | Dashboard and analytics data export in an Excel file or PDF. The findings summary includes key metrics and their performance. For websites, key metrics include most visited pages, common search terms, device breakdown, return users, referring sites, scroll depth. |
| User interviews | 45-minute guided conversations in a video format. The findings summary includes user interview insights. |
| IA and content audit | A step-by-step walkthrough of key user flows in Miro or Figma, what’s going well, and what could be improved. The audit includes screenshots and videos to show frustrating interactions (filtering experiences, looking at you). The findings summary includes key metrics and their performance. |
| Findings summary | A standalone PowerPoint presentation OR a dedicated section in the final report |
| New information architecture (sitemaps, content modeling) | Sitemaps – the public-facing structure of the website, including the navigational menu and footer; shown in a hierarchical diagram in Miro or Figma. Content modeling – the technical structure intended for internal use only, depicting the various content types and their interrelationships within the site; shown in a hierarchical diagram in Miro or Figma. |
| Content wireframes for key pages | Mockups for key pages/flows in Miro or Google Docs, showcasing content elements in a hierarchy, the rationale for each, and sample copy |
| Content testing plan and findings | Content testing plan – A Google Doc outlining research goals, hypotheses, participant recruitment, and costs. Content testing findings – User insights and recordings are stored in the user research platform (e.g. UserFeel). I create a copy for my own use and share an overview of findings with any Personally Identifiable Information (PII) removed in a presentation format, generally as part of the final report. |
| Final report | A buttoned-up report in a presentation format (PowerPoint/PDF). My latest report was 75 pages, but I also provide more condensed versions of my usual reports based on the client’s budget and timeline. |
How will I know this worked?
During our first meeting, I ask questions to understand the outcomes you’re looking for. What does success look like for this project? How might we measure success? Why are you interested in doing this now? Are there any initiatives that may affect or depend on this work? Do we have leadership support for this initiative?
Not everything is measurable, but it’s generally easy to think of and track important metrics in the context of websites and apps.
Outcomes include more conversions, increased user retention, and decreased customer service costs. Metrics include task difficulty, time on task, site visits, search terms, return users, rage clicks, and Customer Satisfaction Scores.
- A potential client wanted their site to bring in more leads. They had received user feedback that the site was overdesigned and frustrating.
- A client aimed to expand their pipeline and improve success rates from the first time AI engineers landed on the platform to importing sample models, verifying inference, and tuning a model.
- Another client wanted to reduce customer support requests and the volume of unqualified scholarship applicants.
- A client was migrating 30 local sites to a new architecture and wanted to ensure they were covered from a content perspective.
- I’ve been brought in by clients to design a minimum viable product (MVP) that would help them define the Request for Proposal (RFP) scope and find the right technical partner for platform implementation.
- I’ve been brought in to secure leadership buy-in.
A clear definition of success sets us up for success and ensures we’re not spending time or energy on initiatives that won’t move the needle.
I’ll provide a walkthrough of key user flows, what’s going well, and what could be improved, and you’ll be able to apply these guidelines to future content initiatives. You’ll also see the before and after for the new experience strategy, where I’ll showcase content elements in a hierarchy that matches key user needs and business goals, and explain how I assess content effectiveness.
Our audience is extremely technical, so we’re looking for someone with experience writing for technical audiences. Is that you?
The best predictor of future behavior is past behavior. Some highlighted projects I worked on that had more of a technical audience focus and a brief description of my role in each of them:
| Project | My role |
|---|---|
| Vision AI hardware and software documentation site | IA redesign, content wireframes |
| Enterprise mobility and IT solutions blog | IA redesign, content wireframes |
| Elasticsearch-powered search and query engine for WordPress sites | Led content discovery and planning for a core workflow redesign (Settings); UX writing for filters, product education, and error messages |
| Data center, hardware & managed infrastructure services | Workshops, content audit, content modeling, content wireframes |
| Open-source reference library for government service delivery providers | Workshops, IA redesign, content modeling, content wireframes, naming workshop |
| Cybersecurity professionals coalition | Workshops, IA redesign, content wireframes |
| WordPress live chat plugin | Voice/tone review and rewrote the README, plugin description, and Settings page |
At my previous workplace, I ideated the intranet IA for my discipline and received a Webby Award nomination for Harvard Law Review, a redesign project where I facilitated stakeholder workshops, conducted a content audit, updated user-facing navigation, and implemented a new content model.
I love diving deep into complex domains and I have a track record of identifying messes and untangling content knots for technical audiences.
Can we just ask ChatGPT/AI to organize our website content?
The article below provides a more detailed response. To summarize, my recent experiences with language models for website information architecture redesigns have been unsatisfactory. I also have some concerns unrelated to AI’s technical capabilities. I’ve found AI keyword clustering to be helpful for taxonomy synthesis in large-scale content audits.
I don’t think we need help after all, can we do this on our own?
Every day, we depend on the digital interfaces of countless products and services, yet many of them remain frustrating and difficult to navigate. But there’s a way to change this and I’m determined to make that change – through client work, yes, but also by frequently sharing free actionable resources on how to spot, fix, and prevent information architecture issues.
Besides Little Language Models guides, other information architecture resources I recommend include:
- Abby Covert’s book How to Make Sense of Any Mess – a practical IA guide for everyone, no technical or UX background required
- Lisa Maria Marquis’ book Everyday Information Architecture – another practical guide covering the basics of LATCH, content analysis, categories, navigation, and taxonomies
We’re launching something new so we don’t have an existing information architecture, can you do this for new businesses or new business lines?
Yes! Prevention is the best cure 🤠
If you have additional questions, send me a message at hi@littlelanguagemodels.com. I respond within one business day.
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If there’s a fit, we can reduce friction and frustration for people navigating the web together!
About Delfina
I’m Delfina Hoxha, the founder of Little Language Models. I’ve influenced big and small decisions that led to exceptional user experiences for universities, libraries, and global brands like Sony and Microsoft.
Before founding Little Language Models, I led content strategy for leading agencies, tech startups, and the largest national C2C listings platform. My work for Harvard Law Review was nominated for a Webby Award and my content test contributed to achieving a new daily active users record for the leading Food & Drink app in Albania.
Certified Web Accessibility and WCAG Conformance Tester (Deque Systems, 2022)
About Little Language Models
Earlier this year (2025), after leaving my full-time lead content designer role, I chose to create Little Language Models, one of the few information architecture consultancies in the world, because I saw firsthand the key role content architecture plays in creating tangible improvements for users and businesses.
The name of the business playfully contrasts with AI’s large language models, emphasizing a minimalist approach to information architecture that prioritizes key user tasks and business effectiveness.
🌍 Serving clients around the world
📍 Little Language Models HQ
Lindengasse 56/18-19
Vienna, Austria
1070
Little Language Models
Information architecture consultancy in Vienna