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An archive of articles, research, and resources on reducing friction and frustration for people navigating our products through navigation and information architecture.

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  • The four language dimensions that shape product experience

    The four language dimensions that shape product experience

    Four examples of Hierarchy, Friction, Tone, and Naming in action.

    June 5, 2026
    Read post: The four language dimensions that shape product experience
  • Death, fame, and six questions to help you decide whether to keep, remove, or update website content

    Death, fame, and six questions to help you decide whether to keep, remove, or update website content

    These six questions will help you make data-driven, impactful decisions on whether to keep, remove, or update content.

    May 29, 2026
    Read post: Death, fame, and six questions to help you decide whether to keep, remove, or update website content
  • How to build a taxonomy that increases conversions (Spreadsheet template)

    How to build a taxonomy that increases conversions (Spreadsheet template)

    Why companies build product taxonomies, where to start, how to structure the spreadsheet, and ways to adapt your product taxonomy to company…

    May 19, 2026
    Read post: How to build a taxonomy that increases conversions (Spreadsheet template)
  • “But it’s right there on the website!”

    “But it’s right there on the website!”

    What’s behind an unfindable feature for hotel management software?

    May 13, 2026
    Read post: “But it’s right there on the website!”
  • 3 website lessons from HOKA, one of the fastest growing sport brands

    3 website lessons from HOKA, one of the fastest growing sport brands

    HOKA has had a meteoric rise. Here’s how their website information architecture helps them meet growing consumer demand.

    May 6, 2026
    Read post: 3 website lessons from HOKA, one of the fastest growing sport brands
  • How to organize 3 acquired companies into one coherent website

    How to organize 3 acquired companies into one coherent website

    Company A has acquired Company B, C, and D. How do we organize their sites, for multiple products with different audiences, while…

    April 24, 2026
    Read post: How to organize 3 acquired companies into one coherent website
  • Speaking at WordCamp Vienna: When proven web design methods no longer work

    Speaking at WordCamp Vienna: When proven web design methods no longer work

    280 people attended the second day of the conference. After presenting, I felt a mix of…

    April 17, 2026
    Read post: Speaking at WordCamp Vienna: When proven web design methods no longer work
  • I finished the first draft of my e-book 🎉

    I finished the first draft of my e-book 🎉

    Some fun news: I’ve finished the first draft of my e-book, Accessible IA Fundamentals – A Beginner’s Guide to Intuitive Information Architecture.

    April 10, 2026
    Read post: I finished the first draft of my e-book 🎉
  • How to manage stakeholder feelings in content decisions for website redesigns

    How to manage stakeholder feelings in content decisions for website redesigns

    A common point of tension between stakeholders is the fate of the content. People have ideas, fears, and dreams about what will…

    April 3, 2026
    Read post: How to manage stakeholder feelings in content decisions for website redesigns
  • [Interview] This Is Why Adding More Content Makes Things Worse

    [Interview] This Is Why Adding More Content Makes Things Worse

    In the latest Technical Writing Uncensored interview, we break down what an information architect actually does and the role of IA in…

    March 26, 2026
    Read post: [Interview] This Is Why Adding More Content Makes Things Worse
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Little Language Models

Information architecture consultancy in Vienna

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