Visit archive
An archive of articles, research, and resources on reducing friction and frustration for people navigating our products through navigation and information architecture.
-
Client highlights: Avoid + Verify in an AI unicorn company’s content style guide
When standardizing common terminology in a language style guide, include what to Avoid and Verify.
Read post: Client highlights: Avoid + Verify in an AI unicorn company’s content style guide -
Why most websites fail at guiding users effectively
“We’ve invested thousands of dollars in our website, but people keep complaining about it.”
Read post: Why most websites fail at guiding users effectively -
Product Content Audit Consultant — Service announcement
Seeking help with creating intuitive navigation structures and clear product content in 2025?
Read post: Product Content Audit Consultant — Service announcement -
Did content inconsistencies ruin Star Wars for you?
Prevent content inconsistencies from undermining user experience by considering these 7 types of differences and explore how people deal with Star Wars…
Read post: Did content inconsistencies ruin Star Wars for you? -
Is consistency in product content that important?
Most companies overlook content consistency and its impact on business goals, unless it becomes unignorable.
Read post: Is consistency in product content that important? -
What does a frustrating website navigation look like for a university chemistry department?
A typical user would struggle with finding application deadlines, locating specific course descriptions, and understanding research opportunities.
Read post: What does a frustrating website navigation look like for a university chemistry department? -
Are admin panels as valuable as customer panels?
“We don’t build cars; we build factories.”
Read post: Are admin panels as valuable as customer panels? -
Are your users paying the price for your Shiny New Feature syndrome?
Is content strategy’s reputation problem costing you users? An event participant asked me about new features, content deletion, and getting clients on…
Read post: Are your users paying the price for your Shiny New Feature syndrome? -
From 0 to value: How does a new product feature come to life?
If you’re not familiar with design or user experience (UX), in the next 5 minutes, I’ll show you how a new product…
Read post: From 0 to value: How does a new product feature come to life? -
Not ready for information architecture yet? Here’s what you can do instead
On a budget? 3 techniques you can implement when the required investment for a comprehensive information architecture redesign is not feasible.
Read post: Not ready for information architecture yet? Here’s what you can do instead