New video is out on the Little Language Models channel: How Ticketmaster surfaces events to their 100M+ monthly users – Information architecture breakdown.
I review Ticketmaster’s website navigation, page structure, and how the company organizes information to surface events and tickets to over 100 million monthly users.
Chapters include:
- 00:00 Intro
- 1:33 A special element in Ticketmaster’s navigation
- 7:08 Ticketmaster’s utility and main website navigation
- 8:57 Ticketmaster’s dropdown menu categories
- 9:41 Localization and Austria/US nav differences
- 12:42 Category pages and information scent
- 21:26 How much does this cost?
- 28:00 Search function
- 30:40 Ciao
I hope this breakdown serves as a helpful refresher on how to spot, fix, and prevent navigation issues.
If you enjoyed this, check out the HOKA website breakdown and the Wikipedia website breakdown YouTube video.
