New video is out on the Little Language Models channel: How Ticketmaster surfaces events to their 100M+ monthly users – Information architecture breakdown.

I review Ticketmaster’s website navigation, page structure, and how the company organizes information to surface events and tickets to over 100 million monthly users 🎟️

Chapters include:

• ​00:00 Intro
• ​1:33 A special element in Ticketmaster’s navigation
• ​7:08 Ticketmaster’s utility and main website navigation
• ​8:57 Ticketmaster’s dropdown menu categories
• ​9:41 Localization and Austria/US nav differences
• ​12:42 Category pages and information scent
• ​21:26 How much does this cost?
• ​28:00 Search function
• ​30:40 Ciao

I enjoyed doing this breakdown and hope it’s a nice refresher on how to spot, fix, and prevent navigation issues.

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