Build stakeholder alignment
Articles + approaches on how business stakeholders and content strategists can clarify goals and decisions and collaborate effectively.
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Death, fame, and six questions to help you decide whether to keep, remove, or update website content
These six questions will help you make data-driven, impactful decisions on whether to keep, remove, or update content.
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How to build a taxonomy that increases conversions (Spreadsheet template)
Why companies build product taxonomies, where to start, how to structure the spreadsheet, and ways to adapt your product taxonomy to company…
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“But it’s right there on the website!”
What’s behind an unfindable feature for hotel management software?
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How to organize 3 acquired companies into one coherent website
Company A has acquired Company B, C, and D. How do we organize their sites, for multiple products with different audiences, while…
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I finished the first draft of my e-book 🎉
Some fun news: I’ve finished the first draft of my e-book, Accessible IA Fundamentals – A Beginner’s Guide to Intuitive Information Architecture.
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How to manage stakeholder feelings in content decisions for website redesigns
A common point of tension between stakeholders is the fate of the content. People have ideas, fears, and dreams about what will…
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Why back-end information architecture requires a different approach than front-end IA
In large, complex sites, this distinction is everything.
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What dirt can you bring to the surface?
The Bosch Unlimited 7 vacuum cleaner can teach us a thing or two about bringing up issues at work.
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Client highlights: Avoid + Verify in an AI unicorn company’s content style guide
When standardizing common terminology in a language style guide, include what to Avoid and Verify.
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Is consistency in product content that important?
Most companies overlook content consistency and its impact on business goals, unless it becomes unignorable.
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