Build stakeholder alignment
Articles + approaches on how business stakeholders and content strategists can clarify goals and decisions and collaborate effectively.
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How to organize 3 acquired companies into one coherent website
Company A has acquired Company B, C, and D. How do we organize their sites, for multiple products with different audiences, while…
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I finished the first draft of my e-book 🎉
Some fun news: I’ve finished the first draft of my e-book, Accessible IA Fundamentals – A Beginner’s Guide to Intuitive Information Architecture.
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How to manage stakeholder feelings in content decisions for website redesigns
A common point of tension between stakeholders is the fate of the content. People have ideas, fears, and dreams about what will…
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Why back-end information architecture requires a different approach than front-end IA
In large, complex sites, this distinction is everything.
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What dirt can you bring to the surface?
The Bosch Unlimited 7 vacuum cleaner can teach us a thing or two about bringing up issues at work.
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Client highlights: Avoid + Verify in an AI unicorn company’s content style guide
When standardizing common terminology in a language style guide, include what to Avoid and Verify.
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Is consistency in product content that important?
Most companies overlook content consistency and its impact on business goals, unless it becomes unignorable.
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Are admin panels as valuable as customer panels?
“We don’t build cars; we build factories.”
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Are your users paying the price for your Shiny New Feature syndrome?
Is content strategy’s reputation problem costing you users? An event participant asked me about new features, content deletion, and getting clients on…
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How to create a content architecture that actually converts: Beyond basic sitemaps
If you’re about to jump on a website redesign, here’s how to create a content architecture that drives conversions and goes beyond…
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