Articles + approaches on how business stakeholders and content strategists can clarify goals and decisions and collaborate effectively.

“We don’t build cars; we build factories.”

Is content strategy’s reputation problem costing you users? An event participant asked me about new features, content deletion, and getting clients on…

If you’re about to jump on a website redesign, here’s how to create a content architecture that drives conversions and goes beyond…

6 helpful and inspiring information architecture tools for the last 100 days of the year
![[Video] Validating product direction before heavy engineering investment](https://littlelanguagemodels.com/wp-content/uploads/2025/09/Delfina-thumbnail-validating-product-direction.png)
80% of features in products are rarely or never used. Here’s how to validate product direction and save millions.

A powerful example of how misunderstandings can arise in the absence of clear definitions.

What is back-end information architecture and who needs to know about it?

Some practices I reject in the design field—mega menus, UX/UI design, hating spreadsheets, lorem ipsum, content addition, and hourly rates—and why.

If you’re new to content audits and a stakeholder in one, this article clarifies goals and decisions. If you’re a content strategist,…

When we started working together, a client asked what format they should expect information architecture in. Here’s my (long) answer.