The fourth video on the Little Language Models YouTube channel covers building the right thing.

A study from Pendo found that “80% of features in products are rarely or never used.”

For publicly-traded cloud software companies, this translated into a $29.5 billion investment in developing these features.

Another study from Ahrefs, based on 14 billion pages, found that “96.55% of all web pages get zero traffic from Google.”

Validating product direction can save millions, and it’s one of the main reasons people reach out to me for help.

Essential steps to avoiding failed product launches

In this video, I discuss some steps to avoiding failed product launches.

Key information architecture activities—stakeholder interviews, user research and testing, and structured content governance and content management processes—help companies build the right thing, which is the key to saving time and money.

Information architecture work helps:

• 🤝 create aligned teams with faster approval processes
• 💰 reduce engineering costs
• 😃 mitigate the risk of low user adoption.

A content-first approach and your access to information architecture expertise minimize risk, ensuring projects run smoothly during active development.

That’s a wrap on the “3 reasons people reach out to me for help” series! Subscribe to the channel to not miss upcoming videos: ​https://www.youtube.com/@littlelanguagemodels​.

Ensure you’re building the right thing by exploring Little Language Models’ information architecture resources

If you prefer written resources, there are multiple articles on the website related to stakeholder alignment and content effectiveness assessments.

Learn how to organize and simplify your platform so you can reduce support costs, customer dissatisfaction, and the risk of failed web projects.