An archive of articles, research, and resources on reducing friction and frustration for people navigating our products through navigation and information architecture.

Faces, literal translations, meeting people where they’re at, Jakob’s Law, conversational interfaces, identifying the path of least resistance – how a language…

When we started working together, a client asked what format they should expect information architecture in. Here’s my (long) answer.

My friend visiting Vienna for a week was set to leave on Easter weekend, but options were limited. An exchange he had…

Moving involves SO many decisions; I discuss them and what I noticed about content strategy and information architecture during my recent move…

An effective information architecture consultant may ask some of these questions in your first few emails or calls before sending you a…

In honor of taking “Do as I say and not as I do” to the logical extremes, here’s a list of counterintuitive…

An email with the subject “3 Questions To Help You Choose A Target Market” arrived in my inbox. Jonathan Stark sent the…

I recently interviewed for a contract position focused on designing the user experience for a new AI language model product. To convey…

Everyone seems to have an opinion on what should and shouldn’t go on the site. You’re not really sure what to watch…

Information architecture (IA) is the practice of structuring information. Get an overview of IA benefits, activities, and tools.