An archive of articles, research, and resources on reducing friction and frustration for people navigating our products through navigation and information architecture.

In honor of taking “Do as I say and not as I do” to the logical extremes, here’s a list of counterintuitive…

An email with the subject “3 Questions To Help You Choose A Target Market” arrived in my inbox. Jonathan Stark, an expert…

I recently interviewed for a contract position focused on designing the user experience for a new AI language model product. To convey…

Everyone seems to have an opinion on what should and shouldn’t go on the site. You’re not really sure what to watch…

Information architecture (IA) is the practice of structuring information. Get an overview of IA benefits, activities, and tools.