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Make strategic IA decisions

Articles, stories, and data on creating impactful digital transformation through strategic information architecture decisions.

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  • A Field Guide to Getting Lost

    A Field Guide to Getting Lost

    The color blue and information seeking methods

    August 5, 2025
    Read More: A Field Guide to Getting Lost
  • The information architecture of Rome, Italy: Airport reviews

    The information architecture of Rome, Italy: Airport reviews

    Something I’ve previously discussed in a technical context with clients came to my attention in an airport setting in Rome.

    July 29, 2025
    Read More: The information architecture of Rome, Italy: Airport reviews
  • The word that put at stake $200 million

    The word that put at stake $200 million

    A powerful example of how misunderstandings can arise in the absence of clear definitions.

    July 22, 2025
    Read More: The word that put at stake $200 million
  • Case study: How content testing reduced customer support requests and ineligible scholarship applications

    Case study: How content testing reduced customer support requests and ineligible scholarship applications

    How do we structure a single page to make the information on it simpler to find and understand?

    July 8, 2025
    Read More: Case study: How content testing reduced customer support requests and ineligible scholarship applications
  • The hidden content strategy that transforms customer journeys (+ free content model template)

    The hidden content strategy that transforms customer journeys (+ free content model template)

    What is back-end information architecture and who needs to know about it?

    July 1, 2025
    Read More: The hidden content strategy that transforms customer journeys (+ free content model template)
  • Experiences, concerns, use cases: Can AI organize website content?

    Experiences, concerns, use cases: Can AI organize website content?

    ChatGPT and website content management: a mediocre love story or an exceptional one?

    June 3, 2025
    Read More: Experiences, concerns, use cases: Can AI organize website content?
  • Should we be deleting old content?

    Should we be deleting old content?

    If you’re new to content audits and a stakeholder in one, this article clarifies goals and decisions. If you’re a content strategist,…

    May 27, 2025
    Read More: Should we be deleting old content?
  • What does a successful information architecture redesign look like?

    What does a successful information architecture redesign look like?

    Thinking about purchasing information architecture services and wondering how to measure their effectiveness? Here’s my take on what makes a good information…

    May 20, 2025
    Read More: What does a successful information architecture redesign look like?
  • How to reduce the learning curve for your app

    How to reduce the learning curve for your app

    Want to effectively guide new users without overwhelming them with information? Learn how you can reduce the learning curve for new users…

    May 13, 2025
    Read More: How to reduce the learning curve for your app
  • What’s the format of information architecture work: diagrams, PowerPoint, Figma, Excel?

    What’s the format of information architecture work: diagrams, PowerPoint, Figma, Excel?

    When we started working together, a client asked what format they should expect information architecture in. Here’s my (long) answer.

    April 29, 2025
    Read More: What’s the format of information architecture work: diagrams, PowerPoint, Figma, Excel?
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Little Language Models

Information architecture consultancy in Vienna

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