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Make strategic IA decisions

Articles, stories, and data on creating impactful digital transformation through strategic information architecture decisions.

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  • What is the ROI of user research for content?

    What is the ROI of user research for content?

    Unsure if the ROI of user research for content is worth it? Based on 30+ IA projects, discover when content research pays…

    March 13, 2026
    Read post: What is the ROI of user research for content?
  • Why back-end information architecture requires a different approach than front-end IA

    Why back-end information architecture requires a different approach than front-end IA

    In large, complex sites, this distinction is everything.

    March 5, 2026
    Read post: Why back-end information architecture requires a different approach than front-end IA
  • How much control do users want in UX?

    How much control do users want in UX?

    How much control should the user have over a workflow? Is user control a given? Is it a benefit? Or is it…

    February 25, 2026
    Read post: How much control do users want in UX?
  • What dirt can you bring to the surface?

    What dirt can you bring to the surface?

    The Bosch Unlimited 7 vacuum cleaner can teach us a thing or two about bringing up issues at work.

    January 13, 2026
    Read post: What dirt can you bring to the surface?
  • [Video] Ticketmaster information architecture breakdown

    [Video] Ticketmaster information architecture breakdown

    I review Ticketmaster’s website navigation, page structure, and how the company organizes information to surface events and tickets to over 100 million…

    December 16, 2025
    Read post: [Video] Ticketmaster information architecture breakdown
  • Client highlights: Avoid + Verify in an AI unicorn company’s content style guide

    Client highlights: Avoid + Verify in an AI unicorn company’s content style guide

    When standardizing common terminology in a language style guide, include what to Avoid and Verify.

    December 2, 2025
    Read post: Client highlights: Avoid + Verify in an AI unicorn company’s content style guide
  • Why most websites fail at guiding users effectively

    Why most websites fail at guiding users effectively

    “We’ve invested thousands of dollars in our website, but people keep complaining about it.”

    November 25, 2025
    Read post: Why most websites fail at guiding users effectively
  • Product Content Audit Consultant — Service announcement

    Product Content Audit Consultant — Service announcement

    Seeking help with creating intuitive navigation structures and clear product content in 2025?

    November 18, 2025
    Read post: Product Content Audit Consultant — Service announcement
  • Did content inconsistencies ruin Star Wars for you?

    Did content inconsistencies ruin Star Wars for you?

    Prevent content inconsistencies from undermining user experience by considering these 7 types of differences and explore how people deal with Star Wars…

    November 11, 2025
    Read post: Did content inconsistencies ruin Star Wars for you?
  • Is consistency in product content that important?

    Is consistency in product content that important?

    Most companies overlook content consistency and its impact on business goals, unless it becomes unignorable.

    November 4, 2025
    Read post: Is consistency in product content that important?
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Little Language Models

Information architecture consultancy in Vienna

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