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Make strategic IA decisions

Articles, stories, and data on creating impactful digital transformation through strategic information architecture decisions.

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  • What dirt can you bring to the surface?

    What dirt can you bring to the surface?

    The Bosch Unlimited 7 vacuum cleaner can teach us a thing or two about bringing up issues at work.

    January 13, 2026
    Read post: What dirt can you bring to the surface?
  • [Video] Ticketmaster information architecture breakdown

    [Video] Ticketmaster information architecture breakdown

    I review Ticketmaster’s website navigation, page structure, and how the company organizes information to surface events and tickets to over 100 million…

    December 16, 2025
    Read post: [Video] Ticketmaster information architecture breakdown
  • Client highlights: Avoid + Verify in an AI unicorn company’s content style guide

    Client highlights: Avoid + Verify in an AI unicorn company’s content style guide

    When standardizing common terminology in a language style guide, include what to Avoid and Verify.

    December 2, 2025
    Read post: Client highlights: Avoid + Verify in an AI unicorn company’s content style guide
  • Why most websites fail at guiding users effectively

    Why most websites fail at guiding users effectively

    “We’ve invested thousands of dollars in our website, but people keep complaining about it.”

    November 25, 2025
    Read post: Why most websites fail at guiding users effectively
  • Product Content Audit Consultant — Service announcement

    Product Content Audit Consultant — Service announcement

    Seeking help with creating intuitive navigation structures and clear product content in 2025?

    November 18, 2025
    Read post: Product Content Audit Consultant — Service announcement
  • Did content inconsistencies ruin Star Wars for you?

    Did content inconsistencies ruin Star Wars for you?

    Prevent content inconsistencies from undermining user experience by considering these 7 types of differences and explore how people deal with Star Wars…

    November 11, 2025
    Read post: Did content inconsistencies ruin Star Wars for you?
  • Is consistency in product content that important?

    Is consistency in product content that important?

    Most companies overlook content consistency and its impact on business goals, unless it becomes unignorable.

    November 4, 2025
    Read post: Is consistency in product content that important?
  • What does a frustrating website navigation look like for a university chemistry department?

    What does a frustrating website navigation look like for a university chemistry department?

    A typical user would struggle with finding application deadlines, locating specific course descriptions, and understanding research opportunities.

    October 28, 2025
    Read post: What does a frustrating website navigation look like for a university chemistry department?
  • Are admin panels as valuable as customer panels?

    Are admin panels as valuable as customer panels?

    “We don’t build cars; we build factories.”

    October 21, 2025
    Read post: Are admin panels as valuable as customer panels?
  • Are your users paying the price for your Shiny New Feature syndrome?

    Are your users paying the price for your Shiny New Feature syndrome?

    Is content strategy’s reputation problem costing you users? An event participant asked me about new features, content deletion, and getting clients on…

    October 14, 2025
    Read post: Are your users paying the price for your Shiny New Feature syndrome?
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Little Language Models

Information architecture consultancy in Vienna

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