Guide users through the product
Articles and case studies on creating digital experiences that are easy to navigate and understand through improved navigation and language.
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Are your users paying the price for your Shiny New Feature syndrome?
Is content strategy’s reputation problem costing you users? An event participant asked me about new features, content deletion, and getting clients on…
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From 0 to value: How does a new product feature come to life?
If you’re not familiar with design or user experience (UX), in the next 5 minutes, I’ll show you how a new product…
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How to create a content architecture that actually converts: Beyond basic sitemaps
If you’re about to jump on a website redesign, here’s how to create a content architecture that drives conversions and goes beyond…
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Favorite information architecture resources in summer 2025: Calculators, Libraries, Headlines, Patterns, Blogs
6 helpful and inspiring information architecture tools for the last 100 days of the year
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Helping people say no (or yes) more voluntarily: Applying recent psychological research findings in information architecture
Your users know they can say no, but how you frame requests influences how comfortable they feel saying yes or no.
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A Field Guide to Getting Lost
The color blue and information seeking methods
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The word that put at stake $200 million
A powerful example of how misunderstandings can arise in the absence of clear definitions.
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Explaining information architecture to a 6-year-old and an 82-year-old (with paper examples ????️)
One only speaks English and asks the smart speaker in her house to play the song Firework. The other doesn’t speak English…
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Case study: How content testing reduced customer support requests and ineligible scholarship applications
How do we structure a single page to make the information on it simpler to find and understand?
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The hidden content strategy that transforms customer journeys (+ free content model template)
What is back-end information architecture and who needs to know about it?
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