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Explore real-world IA examples

Using everyday-life examples like moving, learning German, and using elevators to explain information architecture in a practical and accessible way.

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  • The word that put at stake $200 million

    The word that put at stake $200 million

    A powerful example of how misunderstandings can arise in the absence of clear definitions.

    July 22, 2025
    Read post: The word that put at stake $200 million
  • Explaining information architecture to a 6-year-old and an 82-year-old

    Explaining information architecture to a 6-year-old and an 82-year-old

    One only speaks English and asks the smart speaker in her house to play the song Firework. The other doesn’t speak English…

    July 15, 2025
    Read post: Explaining information architecture to a 6-year-old and an 82-year-old
  • Mastery without meanness? Oui! Non-Duolingo examples of designing for education

    Mastery without meanness? Oui! Non-Duolingo examples of designing for education

    Faces, literal translations, meeting people where they’re at, Jakob’s Law, conversational interfaces, identifying the path of least resistance – how a language…

    May 6, 2025
    Read post: Mastery without meanness? Oui! Non-Duolingo examples of designing for education
  • Dos and don’ts of building a business glossary (and where to start)

    Dos and don’ts of building a business glossary (and where to start)

    My friend visiting Vienna for a week was set to leave on Easter weekend, but options were limited. An exchange he had…

    April 22, 2025
    Read post: Dos and don’ts of building a business glossary (and where to start)
  • What moving taught me about content strategy

    What moving taught me about content strategy

    Moving involves SO many decisions; I discuss them and what I noticed about content strategy and information architecture during my recent move…

    April 15, 2025
    Read post: What moving taught me about content strategy
  • Against best practices: 6 navigation choices I’ve made that would send me to UX jail if there was one

    Against best practices: 6 navigation choices I’ve made that would send me to UX jail if there was one

    In honor of taking “Do as I say and not as I do” to the logical extremes, here’s a list of counterintuitive…

    April 1, 2025
    Read post: Against best practices: 6 navigation choices I’ve made that would send me to UX jail if there was one
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Information architecture consultancy in Vienna

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