Articles, research, tips, and case studies for assessing the effectiveness of content and information architecture in affecting customer satisfaction.

One only speaks English and asks the smart speaker in her house to play the song Firework. The other doesn’t speak English…

How do we structure a single page to make the information on it simpler to find and understand?

What is back-end information architecture and who needs to know about it?

Some practices I reject in the design field—mega menus, UX/UI design, hating spreadsheets, lorem ipsum, content addition, and hourly rates—and why.

Want to effectively guide new users without overwhelming them with information? Learn how you can reduce the learning curve for new users…

Faces, literal translations, meeting people where they’re at, Jakob’s Law, conversational interfaces, identifying the path of least resistance – how a language…

Moving involves SO many decisions; I discuss them and what I noticed about content strategy and information architecture during my recent move…

In honor of taking “Do as I say and not as I do” to the logical extremes, here’s a list of counterintuitive…

Everyone seems to have an opinion on what should and shouldn’t go on the site. You’re not really sure what to watch…

Information architecture (IA) is the practice of structuring information. Get an overview of IA benefits, activities, and tools.