Little Language Models

Did your company invest thousands of dollars and hundreds of hours on launching a beautiful website just to find users still complain about it?

• Do you have a shaky understanding of key user tasks and site usage?
• Are content decisions based on vibes or social capital or context-poor Claude commands?
• Are you answering the same questions over and over, even when the answers are already on the site?
• Do you keep getting complaints that users can’t figure out how to [insert key user task here: export/compare/request/register/filter/recover data/invite/change permissions]?

Imagine learning how to make your already-beautiful, already-secure, already-fast website better:

• Understanding why most websites fail at guiding users effectively
• Learning the repeatable process behind the decisions that actually affect conversions and user satisfaction
• Knowing the differences between a website that forces users to decode it and one that’s super intuitive
• Having a list of symptoms to watch out for– and how to prevent them from undermining user experience
• Learning the 6 key dimensions of content issues that directly impact users
• Learning how to create findable, valuable, timely content
• Quantifying the return-on-investment (ROI) of content changes
• Becoming the guardian of users’ mental load
• Transforming your website from puzzling to powerful

You can get all of that by downloading my ebook, Accessible IA Fundamentals – A Beginner’s Guide to Intuitive Information Architecture.

Through my career, I noticed a theme. Companies could have excellent engineering, design, and marketing talent, and fail to build outstanding sites and apps. The gap: information architecture.

Most companies identify the symptoms of ineffective IA, but they aren’t sure what the solution is or how to look for it. Companies get creative with bandaid solutions for IA problems:

• Adding a chatbot to the site to answer user questions
• Rebranding/redesigning the website interface
• Making engineers responsible for content decisions
• Asking AI to organize website content
• Increasing marketing spend
• Changing content management systems
• Creating more content to address user pains
• Purchasing instructional design video services

Information architecture is the practice of structuring information, including navigation menus, page structure, rewriting content, reorganizing platforms (client portals, dashboards, knowledge bases, or documentation), developing and maintaining taxonomies and metadata (how should things be named, tagged, and connected).

Information architecture is often overlooked, but since how information is structured impacts users’ perceptions of a company, affecting sales and satisfaction, the information must be structured somehow. And let me tell you, the unsexy work of structuring your content properly is a competitive advantage. One you want to be intentional and strategic about, not add as an afterthought to people’s plates on top of their day jobs.

I’ve now helped over 30 companies like Sony and Microsoft increase clarity and conversions through IA. In this ebook, I’m sharing what IA is, why it matters, and how to get started without feeling lost in jargon.

What you’ll find inside this 30-page ebook:

Download A Beginner’s Guide to Intuitive Information Architecture

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