Work with me

My mission is to reduce friction and frustration for people navigating the web through language & information architecture.

The outcomes of information architecture may include:

  • Reduced learning curves for new users
  • Reduced customer service costs
  • Improved onboarding experience
  • Increased conversion rates
  • Increased user retention
  • Increased Customer Satisfaction Scores

Information architecture consultants bring objectivity, outside market knowledge, strong stakeholder management and conflict resolution skills. We help companies save money by helping them avoid costly mistakes. IA work helps optimize budget, time, and efforts by enabling the team to develop solutions that will benefit most users (aka, build the right thing). Ready to get started?


How long does an information architecture redesign take?

In an ideal world, a month, but it can take 2 or 6 or more depending on a few factors like your responsiveness, team availability, amount of content, access authorization, product maturity, number of stakeholders, and leadership buy-in.

How much do your information architecture services cost?

Pricing varies, but I strive to accomplish all the work described in the “What’s Included” section for a budget of under $10,000.

I offer extended consulting engagements (lasting over six months), and I’d be happy to discuss pricing following our initial conversations.

If you have a particular budget or timeline in mind, I’ll inform you of what I can and can’t accomplish within those limits. I believe hourly billing causes our financial incentives to be misaligned so I don’t charge by the hour. Payment is based strictly on the scope of work.

What’s the format of this work: Figma, PowerPoint, spreadsheets, something else?

A bit of everything, but you will receive a buttoned up report in a presentation format (pdf/Google Slides/ppt). My latest report was 70 pages and it included everything listed under What’s included in information architecture redesigns.

Some decision makers may only be interested in the summary. The pdf report is meant to be shared with people who may need to be consulted or informed, but aren’t involved in the day-to-day operations.

Team members responsible for the project’s success received access to a detailed spreadsheet outlining the new tree navigation of a documentation platform. They also received access to a Miro board where the audit and content wireframes live. Team members can update wireframe copy directly in Miro, unlike in the presentation.

Before the interviews, I shared documents outlining the purpose of the call and my goals with participants so they could prepare however they wanted.

I use Zoom, Slack, and email to communicate with clients and recommend weekly or biweekly check-in calls.

How will I know this “worked”?

I’ll provide guidelines and metrics to assist you in assessing whether the content is effective or not. Everything I write or rewrite during the project will of course be based on those guidelines, but you’ll be able to apply them to future content initiatives as well.

That being said, the IA I’ll redesign doesn’t exist in isolation. IA is part of the website experience. The website is part of the product experience which is part of the brand experience. In my final presentations, I frequently incorporate a brief overview of other touchpoints within the product ecosystem like the chatbot, client portal, support site, and mobile app, highlighting how these elements may be influencing user experience and overall client satisfaction.

Our audience is extremely technical so we’re looking for someone with experience writing for technical audiences, is that you?

The best predictor of future behavior is past behavior. Some highlighted projects I worked on that had more of a technical audience focus and a brief description of my role in each of them:

ProjectMy role
Vision AI hardware and software documentation siteIA redesign, content wireframes
Enterprise mobility and IT solutions blogIA redesign, content wireframes
Elasticsearch-powered search and query engine for WordPress sitesLed content discovery and planning for a core workflow redesign (Settings); UX writing for filters, product education, and error messages
Data center, hardware & managed infrastructure servicesWorkshops, content audit, content modeling, content wireframes
Open-source reference library for government service delivery providersWorkshops, IA redesign, content modeling, content wireframes, naming workshop
Cybersecurity professionals coalitionWorkshops, IA redesign, content wireframes
WordPress live chat pluginVoice/tone review and rewrote the README, plugin description, and Settings page

At my previous workplace, I ideated the intranet IA for my discipline and received a Webby Award nomination for Harvard Law Review, a redesign project where I facilitated stakeholder workshops, conducted a content audit, updated user-facing navigation, and implemented a new content model.

I love diving deep into complex domains and I have a track record of identifying messes and untangling content knots for technical audiences.

Can we just ask ChatGPT/AI to organize our website content?

Factors like human intuition (reading the room), creativity, complexity of human behavior, change management, and empathy play a crucial role in creating an effective information architecture. AI tools sometimes miss important business context and feeding it all to them will take so much time that it defeats the purpose of it saving time and reducing costs.

AI tools may occasionally overlook important context, and giving them all the necessary company information can be time-consuming, which defeats the purpose of reducing time and employee expenses.

Relatedly, current AI privacy risks like sensitive data collection, demonstrated bias, data leakage, and collection of data without the consent of the people or companies from whom it’s being collected are quite concerning to me that I can’t personally recommend relying on AI for information architecture.

In my opinion, it’s more suitable to consider AI as an intern rather than a strategist which reflects my personal experience in deriving value from it.

AI can assist you with menial tasks like taxonomy synthesis. For example, after exporting hundreds of categories and tags from a content management system, you may ask AI to group similar-sounding ones together – think duplicates that system admins may have added accidentally during the years.

For instance, medical simulation services are categorized into several distinct classifications, including disciplines, roles, and phases. Phases include Needs Assessment, Operations, Pre-briefing, Facilitation, Debriefing. Admins can tag the service to multiple classifications both within a category (tagging 2 phases: Needs Assessment, Operations) and across categories (different disciplines, roles) so they’re served to website visitors whichever page they’re on.

During the years, services and resources may have been linked to the Needs Assessment phase, but someone might have added “Assessing needs” (different phrasing) or “needs assessment” (no capital letters) or “needs asesment” (typo). Imagine dealing with thousands of these terms and having to manually review and audit them. Now imagine having a helpful intern, AI, who’s eager to help. What a relief.

I don’t think we need help after all, can we do this on our own?

You resourceful king/queen/monarch you! You can definitely try and I recommend reading Abby Covert’s fantastic book How to Make Sense of Any Mess. It’s a practical IA guide for everyone, no technical or UX background required.

Some people find that the inside-in view of employees can be limiting and a fresh, unbiased consultant’s perspective provides a better direction while costing less social capital to implement.

We’re launching something new so we don’t have an existing information architecture, can you do this for new businesses or new business lines?

Yes! Prevention is the best cure 🤠

Where can I learn more about your services?

I still have questions, how can I contact you?

Send me a message at [email protected]. I try to respond within one business day.


Little Language Models

Information architecture and content design consulting agency based in Vienna, serving clients around the world

Contact

[email protected]

Paniglgasse 1111

Vienna, Austria

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