Information architecture consulting
Is your org suffering from language-shaped problems?
Users can’t find what they need, so they leave or convert at lower rates.
Inconsistent terminology confuses users and damages brand perception.
Support teams are consumed by repetitive questions that should be self-service.
Current state
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It’s not like you’re not trying.
Quite the opposite. Most of my clients had already tried or were considering one or a mix of the options below before working together:
- An AI chatbot
- A website interface redesign
- Tasking engineers with content architecture decisions
- Tasking product designers with content architecture decisions
- Asking ChatGPT to organize website content
- Increasing their marketing spend
- Team restructuring
- Adding to their help center and knowledge base
- Switching help desks or content management systems
- Purchasing instructional design video services
Most teams can identify the symptoms of ineffective information architecture, but they’re not sure what the solution is or how to look for it, unless they’re already familiar with IA. I won my first project as a self-employed IA because a product leader at Sony had previously worked with an IA consultant and aimed for similar results in her new role.
I’ve now helped 30+ companies understand and fix their information architecture problems, and I know exactly what’s missing from your strategy.
What’s missing
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You need a system to keep navigation in sync with content velocity.
Companies accumulate content without a coherent system, leading to chaos, duplication, and no clear decision-making framework for where new content should live or what should be removed.
The Little Language Models process is an established framework for research, auditing, and developing new content structures aligned with key goals.
How it works
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Pathways to your goals
Product content audits
Evaluate content clarity, consistency, and hierarchy.
- Interview stakeholders
- Identify content patterns that appear frequently in the app
- Audit the current app structure and content organization
- Analyze voice, writing style, and content hierarchy parameters
- Compile all information into a report for easy access to decisions and recommendations
Timeline: 4 weeks
Investment: $3,000
Information architecture redesigns
Improve content discoverability and user satisfaction.
- Interview users and stakeholders
- Review analytics of heatmaps, screen recordings, visits, and search behavior to identify the top user frustrations and validate key user tasks
- Restructure your site with logical categories users understand by rewriting navigation labels, matching content groupings to users’ mental models, and streamlining information pathways to improve discoverability
- Design user journeys for 3-4 key pages, shared in a low-fidelity content wireframe format, so the focus is on information hierarchy and clarity, not color
- Define an action plan, organized by impact and effort, so you know where to focus next
- Develop a content testing plan to validate the strategy and refine designs based on test results for groupings and navigation labels
- Compile all information into a report for easy access to decisions and recommendations
Timeline: 4-12 weeks
Investment: Starting from $7,000
Tailored information ecosystems
Take your content to the next level, while I help you define where that is and
support you in getting there.
- Roadmapping
- Team training
- Content style guides
- Taxonomy design
- Content design testing infrastructure setup
Ready to chat?
This 30-minute intro call is to explore mutual fit (no icebreaker games) and address any immediate questions. If Little Language Models isn’t a good match for your company right now, I’ll let you know and point you to other reliable consultants or agencies.
Feel aligned, heard, and supported,
fueled by data-driven results
I’ve helped 30+ companies understand and fix their information architecture problems, and achieve fantastic results in the process.
Senior VP of Growth
“I liked being led through a proven model. All of us are interested in getting things right and saying things properly. When we do this, we feel aligned, heard, supported, and part of something bigger than ourselves. We learn from one another, and come together as a team. This really only happens when we submit to a process and allow an expert to lead us.”
Daniel Slowacek
Experience Design Lead
“The tone of voice exercise was very effective at showing current inconsistencies and aligning a group of people as well as educating them. Your level of organization, communication, and preparations were brilliant.”
Senior PM at a F100 company
“This was a messy project, and we appreciated Delfina taking on all aspects of its messiness.
What was so valuable with the service was how Delfina was able to put into words how the problems impact our users. We would definitely purchase these services again!”
Frequently Asked Questions?
What does an information architecture consultant do?
We increase user engagement by increasing feature clarity and task completion, increase conversion rates by transforming confusing mazes into intuitive resources, reduce annual content management costs by reducing redundant information and using structured content modeling, and reduce support tickets by using labels and groupings that match user language.
What type of companies do you work with?
Our main stakeholder is usually a product manager, design director, or CMO. The companies we work with usually have a product, such as an enterprise website, a SaaS platform, or a mobile app, used by thousands to millions of users.
We work remotely. For EU-based clients, we prefer to meet in person for critical checkpoints such as kick-offs or final design walkthroughs.
We don’t work with the cryptocurrency, military, tobacco, meat, or gaming industries.
How do you assess risks and opportunities?
We analyze your content’s tone, clarity, and structure to identify vulnerabilities and prioritize them based on impact and effort, so you have a clear action plan. To define relevant areas, we review analytics tools and conduct interviews with stakeholders and users.
How do you help with increasing conversion?
A sense of disconnection in product content can negatively influence users’ perceptions of the company, affecting sales, satisfaction, and retention. We help by rewriting navigation labels, matching content groupings to users’ mental models, and streamlining information pathways to improve discoverability. The platform can then guide visitors seamlessly through your product, using clear language, intuitive navigation menus, search features, and CTAs.
What does Little Language Models mean?
The name of the business playfully contrasts with AI’s Large Language Models, emphasizing a minimalist, impact-driven approach to business and information architecture… Keep reading
Ready to get started?
If you have a particular budget or timeline in mind, I’ll inform you of what I can and can’t accomplish within those limits. I believe hourly billing causes our financial incentives to be misaligned, so I don’t charge by the hour.
I offer extended information architecture consulting engagements (lasting over 3 months), and I’d be happy to discuss pricing following our initial conversations.
